Howard The Lion

A brilliantly tough, eco-friendly king of the jungle for the serious chewers!

Let’s be honest—if your dog is a bit of a destroyer, standard soft toys probably don't last more than five minutes in your house. That is exactly why we love Howard the Lion! He is part of Aurora Paws' brilliant eco-tough range designed specifically to withstand proper, enthusiastic play.

Instead of flimsy stuffing, Howard is made from 100% cotton fibres that have been heavily compressed and compacted using absolutely nothing but water and pressure. Finished off with a tough suede outer layer, he is incredibly difficult for dogs to pull apart, meaning hours of fantastic playtime ahead! Plus, that highly textured suede acts like a natural toothbrush, gently scraping away plaque and cleaning their teeth as they chew.

Because he is made entirely from natural fibres, Howard is fully recyclable, compostable, and significantly safer for your dog than heavy rubber or plastic alternatives.

✔️ Incredibly durable construction using water-compressed cotton fibres

✔️ Tough suede outer layer that naturally helps clean their teeth as they play

✔️ 100% recyclable and compostable, making him far safer than plastic or rubber toys

✔️ Perfectly sized (17cm x 19cm x 2cm) for enthusiastic chewers who normally shred standard soft toys

🎁 Perfect Pairing: Give Howard a well-deserved break by swapping playtime for chew-time with one of our long-lasting Giant Hairy Beef Rolls!

Because everyday playtime should feel like something to celebrate. 🐾

Safety & Play Guide

• Dye Transfer Disclaimer: Because Howard is made with eco-friendly, natural, and non-toxic materials, some dye transfer may occur, especially when he gets wet from doggy drool! We highly recommend avoiding contact with light-coloured fabrics, carpets, or furniture during wet play. Aurora Paws cannot be held responsible for any damage caused by dye transfer.

• Safe Play: While Howard is brilliantly tough, no toy is 100% indestructible. Always supervise your dog during play. If they do manage to break him down, please remove any loose components immediately to prevent a choking hazard.